Complement analytics with consumer input

Complement analytics with consumer input

Web analytics has expanded to include surveys that provide direct customer feedback about online behavior.
Organic growth is harder to come by

Organic growth is harder to come by

Recent results posted by Whole Foods Market have stirred some doubts about the health of the organic food mar­ket in today's economy.
Case studies in healthy living

Case studies in healthy living

Products and services geared towards health and wellness are often viewed as a luxury expense. Lauren Bell discovers how marketers promote their value and justify the cost.

Latest News

Adconion aquires KTV Digital, creates RedLever

Mary Elizabeth Hurn November 20, 2008

Global audience and content network Adconian Media Group has acquired KTV Digital Media, a production studio and operator of video destination sites. Together the companies will form their own content development and syndication arm to be called RedLever.
 

T-Mobile and Yahoo team up for mobile search partnership

Dianna Dilworth November 20, 2008

T-Mobile USA and Yahoo have partnered for a mobile search deal. As of today, Yahoo OneSearch will power mobile Internet searches made through T-Mobile's new Web2goSM service.This new offering will increase the inventory for Yahoo's mobile search engine, as well as for display ads.
 

FedEx expanding India operations

Bryan Yurcan November 20, 2008

Federal Express Services is looking to expand its operations in India as it and other shippers battle tough global economic conditions.
 

PCMag to move online

Nancy Kearney November 20, 2008

PC Magazine will go all digital beginning in February. Parent company Ziff Davis Media called the move the "final step in an evolutionary process." It also announced that the PCMag Network will be renamed PCMag Digital Network with PCMag.com as its lead property.
 

Time Inc. kills Cottage Living

Lauren Bell November 20, 2008

Time Inc. has stopped publishing its Cottage Living magazine. The November/December issue, on newsstands now, is its last.
 

DMNews Weekly Online Poll


<a href="http://www.buzzdash.com/index.php?page=buzzbite&BB_id=131010">How many days a week should the USPS deliver mail?</a> | <a href="http://www.buzzdash.com">BuzzDash polls</a>

Latest Features & analysis

Behavioral targeting

Behavioral targeting

Chantal Todé November 17, 2008

Proclivity's Sheldon Gilbert discusses the nuances of behavioral targeting.
 

Cost-cutting insert strategies for 2009

November 17, 2008

Traditional media such as inserts can offer steady success in the coming year for marketers — especially in an era of postage and paper cost increases, say four insert media experts.
 
Should the USPS stop one delivery day?

Should the USPS stop one delivery day?

November 10, 2008

Cutting mail delivery is often cited as a way to cut costs, but the postal industry counters that it would adversely affect consumers. Our experts assess the potential impact of a five-day postal week
 

Latest Opinions

Web analytics and CRM, together at last

Web analytics and CRM, together at last

John Bastone, global product marketing manager, SAS Customer Intelligence Solutions November 19, 2008

As the Web plays an increasingly strategic role in customer engagement, marketers are scrambling to better understand, measure and act upon information gleaned from this medium. It has been well-documented that we are in the midst of an information explosion, and the Internet has served as its fuse. Amidst the bits of data that companies try to reassemble on an ongoing basis, perhaps no area has proved as vexing as that of the data generated from the Web.
 

How to get the most from your e-mail campaign

Kevin Mabley November 18, 2008

Are you getting the most from your e-mail marketing campaigns? The following questions will help you out. How do you welcome new subscribers to your program? Keep new subscribers out of your regular communication stream.
 

Test, analyze & optimize your way to results

Erik Gabrielson November 18, 2008

Kaizen has been a buzzword in the corporate world for decades. It's a Japanese philosophy of continuous, incremental improvement and is engrained in the cultures of top companies like Toyota. Volumes have been written on this subject, but simply taken on its surface it's very powerful and inspiring.
 

Caples Student Campaign of the Year Award

 

Now accepting submissions. Click here to learn more.


Merkle, DMNews celebrate agency's 20 years

Database marketing leader Merkle commissioned Haymarket Media and DMNews to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful.

It is fast becoming a staple in integrated campaigns but social media still works best as a component in a larger initiative, say experts. Three campaigns offer examples of how you can harness the power of this burgeoning channel. Click here to read. 

Industry leaders share their thoughts on DMNews at the DMA08 Conference & Expo in Las Vegas. Click here to watch.

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