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New Media Usage Report 2011

MRA has gathered the latest statistics on New Media usage by consumers and businesses.  We have data covering the following six areas:

  • Internet usage
  • Social Networking
  • Email
  • Gaming and Virtual Reality
  • Texting
  • Internet Video

 

New Media Usage Report ©MRA

Here’s our latest update of information gathered from the Internet, incorporating data reports on media usage from a number of different data providers such as Pew, Nielson, Search Engine Watch.  All the information has been aggregated to highlight key points from these data sources.  If you look carefully, you will find that sometimes these sources contradict each other in the data they report.  We have frequently found and reported these types of contradictions because it is indicative of the difficulty in creating accurate reporting on media usage because of the large amount of information, data and downloads out there.  Therefore, we offer this overview of media usage statistics as an interesting snapshot and with the caution that it is a great challenge to slice into this ever-growing mountain of information.

 

INTERNET USE

  • As of March 2011, there were 272 million Internet users in North America, a 78.3% penetration rate.
  • As of March 2011, there were nearly 2.1 billion Internet users worldwide, a 30.2% penetration rate.
  • As of March 2011, there were nearly 155 million Facebook users, a 49.5% penetration rate.

Source: Internet World Stats, http://www.internetworldstats.com/stats.htm, http://www.internetworldstats.com/stats14.htm, http://www.internetworldstats.com/stats26.htm

  • The average American spends more than 60 hours a month online.
  • Worldwide, 22% of total Internet hours are spent social networking, 36% are spent doing email, commerce and searches, 42% of the hours are spent viewing content.
  • 2636 web pages are visited per person, per month of those who use the Internet.
  • 89 domains are visited per person, per month.
  • Internet users logged on 57 times per month on average.
  • 55% of American adults (including non-Internet users) used the Internet every day.
  • 45% of American adults send or read email every day.
  • 40% use a search engine every day.
  • 30% get news online every day.
  • 18% bank online every day/
  • 15% watch a video online every day.
  • 15% use a social networking site every day.
  • 10% read a blog every day.
  • 5% buy a product online every day.
  • 5% play online games every day.
  • 82% of all Internet users visit Google, 62% visit MSN/Bing, 54% visit Facebook, 53% visit Yahoo, 48% visit Microsoft, 47% visit YouTube, 35% visit Wikipedia, 27% visit AOL, 26% visit eBay, and 26% visit Apple.

Source: Visual Economics, How the World Spends its Time Online, June 16, 2010, http://www.visualeconomics.com/how-the-world-spends-its-time-online_2010-06-16/

 

 

SOCIAL NETWORKING

People on Facebook

  • More than 750 million active users
  • 50% of our active users log on to Facebook in any given day
  • Average user has 130 friends
  • People spend over 700 billion minutes per month on Facebook

Activity on Facebook

  • There are over 900 million objects that people interact with (pages, groups, events and community pages)
  • Average user is connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Global Reach

  • More than 70 translations available on the site
  • About 70% of Facebook users are outside the United States
  • Over 300,000 users helped translate the site through the translations application

Platform

  • Entrepreneurs and developers from more than 190 countries build with Facebook Platform
  • People on Facebook install 20 million applications every day
  • Every month, more than 250 million people engage with Facebook on external websites
  • Since social plugins launched in April 2010, an average of 10,000 new websites integrate with Facebook every day
  • More than 2.5 million websites have integrated with Facebook, including over 80 of comScore's U.S. Top 100 websites and over half of comScore's Global Top 100 websites

Mobile

  • There are more than 250 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

Source: http://www.facebook.com/press/info.php?statistics

 

  • In US, social networks and blogs reach nearly 80% of active US Internet users and represent the majority of American's time online.
  • Social media accounts for 22.5% of American's online time.
  • Americans spend more time on Facebook than they do on any other US website.
  • Americans spend over 50 Billion minutes on Facebook every month, not even including time spent accessing it via mobile devices.
  • Blogger accounted for 720 million minutes monthly, Tumblr 620 million, Twitter 565 million and LindedIn 325 million minutes.

Source: Nielsen's State of the Media: Social Media Report, Q3 2011, http://blog.nielsen.com/nielsenwire/social/

 

  • Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites.

Source: Pew Internet, http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx?utm_source=Mailing+List&utm_campaign=7695af08dd-Newsletter_09142011&utm_medium=email

 

  • 79% of American adults said they used the internet and nearly half of adults (47%), or 59% of internet users, say they use at least one of Social Networking Sites (SNS).
  • Over half of all adult SNS users are now over the age of 35. Some 56% of SNS users now are female.
  • Facebook dominates the SNS space in this survey: 92% of SNS users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.
  • 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same.
  • Nearly twice as many men (63%) as women (37%) use LinkedIn. All other SNS platforms have significantly more female users than male users.
  • The average adult MySpace user is younger (32), and the average adult LinkedIn user older (40), than the average Facebook user (38), Twitter user (33), and users of other SNS users (35).
  • MySpace and Twitter users are the most racially diverse mainstream social network platforms. However, a large proportion of users of “other” social network services are racial minorities.
  • MySpace users tend to have fewer years of formal education than users of other social network services, whereas most LinkedIn users have at least one university degree.
  • As with the use of most social media, SNS users are disproportionately female (56%). Women also comprise the majority of email users (52% women), users of instant message (55%), bloggers (54%), and those who use a photo sharing service (58%).

Source: Pew Internet, Social networking sites and our lives, June 16, 2011, http://www.pewinternet.org/Reports/2011/Technology-and-social-networks.aspx

 

 

EMAIL

  • In September 2010, Microsoft claimed over 355 million active Hotmail accoutns.
  • In August 2011, Yahoo! Mail claimed over 100 million monthly active users
  • Gmail claims to have ended 2010 with 193 million users.
  • As of May 2011, it is estimated that there are 3.1 billion email accounts.

Source: Email Marketing Reports, Email and webmail statistics, August 2011, http://www.email-marketing-reports.com/metrics/email-statistics.htm

 

  • 92% of adult Internet users use email.
  • About 60% adult Internet users use email every day.

Source: Pew Internet, Search and email still top the list of most popular online activities, August 9, 2011, http://pewinternet.org/Reports/2011/Search-and-email.aspx

 

  • In 2010, the Radicati Group estimated about 294 billion emails were sent per day.  That’s 2.8 million emails sent every second and 90 trillion sent per year.  90% are estimated to be spam and viruses.
  • In 2009, Genuine emails are sent by about 1.9 billion email users.  Radicati Group estimates 2.5 billion email users worldwide by 2014.
  • In 2010, there were an estimated 2.9 billion email accounts.  25% of these, about 730 million, are estimated to be business email accounts.

Source: About.com , http://email.about.com/od/emailtrivia/f/emails_per_day.htm, http://email.about.com/od/emailtrivia/f/how_many_email.htm

 

 

GAMING

  • As of June 2010, Online games overtook personal email to become the second most heavily used activity behind social networks, accounting for 10% of all US Internet time.

Source: Nielsen blog, What Americans do online: Social Media and Games Dominate Activity, August 2, 2010, http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

 

TEXTING

  • There are 5.3 billion mobile subscribers.
  • 8 trillion text messages will be sent in 2011.

Source: MobiThinking, Global mobile statistics 2011, July 2011, http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats

 

  • 72% of all teens or 88% of teen cell phone users are texters.
  • One in three teens sends more than 100 text per day or 3000 per month.
  • Half of teens send 50 or more texts per day, or 1500 per month.
  • 15% of teens send more than 200 texts per day or 6000 per month.
  • 22% send and receive only 1-10 texts per day or 30-300 per month.
  • Boys text 30 per day; girls send and receive 80 messages per day.

Source: Pew Internet, Teens, Cell phone, Texting, http://pewresearch.org/pubs/1572/

 

  • US Wireless Subscribers at the end of 2010 total 302.9 million, or 96% penetration.
  • 26.6% of households are wireless only.
  • Monthly text messages total 187.7 billion; annualized yearly text messages total 2.1 trillion.

Source: CTIA, Wireless Quick Facts, http://www.ctia.org/advocacy/research/index.cfm/aid/10323

 

 

INTERNET VIDEO

  • As of June 2010, the number of videos streamed passed the 10 billion mark.
  • The average American consumer streaming online video spent 3 hours and 15 minutes doing so per month.

Source: Nielsen blog, What Americans do online: Social Media and Games Dominate Activity, August 2, 2010, http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-online-social-media-and-games-dominate-activity/

 

  • 83.3% of the US Internet audience views online video.
  • As of May 2011, the various online video sites had 176 million unique viewers.
  • The number of viewing sessions for the sites was over 5.5 billion.
  • The average minutes per viewers for all the sites was 951.3 minutes.
  • The Google sites (including YouTube) and Hulu had the highest minutes per viewer at 311.2 and 217.8 respectively.

Source: comScore, comScore Releases May 2011 US Online Video Rankings, June 17, 2011, http://www.comscore.com/Press_Events/Press_Releases/2011/6/comScore_Releases_May_2011_U.S._Online_Video_Rankings

 

  • 35 hours of video uploaded to YouTube every minute—that’s 2100 hours every hour or 50,300 hours every day, or the equivalent of over 176,000 full-length Hollywood releases every week
  • If three of the major US networks broadcast 24 hours a day, 7 days a week, 365 days a year for 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.

Source: YouTube, Great Scott! Over 35 hours of video uploaded every minute to YouTube, November 10,2010, http://youtube-global.blogspot.com/2010/11/great-scott-over-35-hours-of-video.html

 

  • 48 hours of video are uploaded every minute in 2011.
  • YouTube has 3 billion view per day.
  • 13 million hours of video were uploaded in 2010.
  • 700 billion playbacks in 2010.

Source: Search Engine Watch, New YouTube Statistics, May 25,2011, http://searchenginewatch.com/article/2073962/New-YouTube-Statistics-48-Hours-of-Video-Uploaded-Per-Minute-3-Billion-Views-Per-Day

 

  • YouTube gets over 3 Billion views every day.
  • YouTube Mobile gets over 100 million views per day.
  • 35 hours of footage uploaded to YouTube every minute in 2010.
  • 70% of YouTube traffic comes from outside the US.

Source: Social Media Observatory, Video for Business- YouTube Statistics 2011, August 30, 2011, http://socialmediaobservatory.com/social-media-videos/video-for-business-youtube-statistics-2011/

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