· Research · Development · Production · Distribution · Marketing

Media Research Associates, Inc. in San Francisco offers state-of-the-art evaluation and research services by employing the most current research from Media Psychology. We focus on the experience of the individual or group for whom the product was designed. Whether it's a game or a portal, we specialize in evaluating the experience of the user from the standpoint of the viability of the media experience for marketing and investment purposes. Every media product -- whether it's a television program or an interactive website or a movie -- must speak to the experience of the individual that chooses to participate in it. Only if the content of the experience addresses the needs of the user will it draw an audience. All media experiences are psychologically based, having to do with the values, beliefs, opinions and personalities of the individuals who choose to participate. Our methods of in-depth analysis provide the foundation for making decisions that are crucial to production, development, marketing, branding and investment. Our knowledge-based research system enables us to provide a thorough assessment of any project as designed to engage an audience whether it be a general audience of consumers or a more targeted audience of professionals. Our methods are applicable to business-to-consumer or business-to-business issues. In the age of convergence, the method of delivery-- be it film, television, CD, DVD or Web-- becomes less relevant than the content of the experience for the user, yet each medium has its own demands.

Does your Media project work emotionally for your audience?

The key to a successful media project is whether you connect meaningfully with the user-- movie goer, game player, web visitor.

We will tell you whether or not your concept, software, website, interactive media or dotcom will produce the kind of experience for your target audience that will keep them coming back.

Media and Multi-Media

MRA, Inc. is a 20-year old company specializing in high-end, qualitative research with all media. We evaluate programming for all media including:

• Any Web-based product-- interactive sites, dotcom concepts, games, etc.
• Film (see links for resources)
• Television
• Video
• Multi-Media

Research

We use the most current psychological models and research methods for evaluating projects at all levels of development and production from concept to marketing. We only employ qualified and experienced clinically-trained psychologists to design and evaluate all research projects. We focus on story, structure and content utilizing in-depth methods of analysis and interviewing to determine whether or not the content communicates to its audience.

Development

Utilizing our expertise in these psychographic areas-- developmental theory, personality theory, interpretive and clinical analysis-- we also get involved in development and evaluation of content for distribution in all media including the WWW. We have expertise in multi-media, interactive and on-line projects.

Production

We collaborate with independent media makers in the production of innovative projects to help them take advantage of the current and future opportunities in the emerging convergent new media marketplace.