Media Research Associates, Inc., founded by Dr. Sanford Rosenberg, offers state-of-the-art consulting, evaluation and research services, employing current insights from Media Psychology. Our methods of in-depth analysis provide the foundation for making decisions that are crucial to production, development, marketing, branding and investment. Our knowledge-based research system and expertise enables us to provide our clients a thorough assessment of any media project's ability to tell its story and emotionally engage an audience.
The message is: "If you don't look inward, you will be left out."
-Jeremy Kagan, Filmmaker, director, educator at the Bioneers New-Tech Media Panel, Pioneer Conference, Marin County Fairgrounds, October 18, 2009
Here is a brief interview I did at the SES conference in San Francisco last year talking about the importance of social media, personalization or personal mythology and new forms of storytelling. The interview stars at 1:23. I hope to make it to this year's conference.
Digital media financing, production and distribution has been changed forever. These revolutionary changes impact all aspects of any type of media project in all media markets. These changes have and will change all aspects of every media-related business-- all the way from concept to final sale.
Media Business Coaching Services
Management Consulting and Executive Coaching
Strategic Planning
Creative Development
Business Development
Market Research and Evaluation
Marketing and Distribution
Digital media financing, production and distribution has been changed forever. These revolutionary changes impact all aspects of any type of media project in all media markets. These changes have and will change all aspects of every media-related business-- all the way from concept to final sale.
Media Research Associates, Inc. in San Francisco offers state-of-the-art evaluation and research services by employing the most current research from Media Psychology. We focus on the experience of the individual or group for whom the product was designed. Whether it's a game or a portal, we specialize in evaluating the experience of the user from the standpoint of the viability of the media experience for marketing and investment purposes.
Does your Media project work emotionally for your audience?
Media Research Associates has several transmedia projects in development, including films, games, apps (iPad, iPhone, all platforms), and television shows. Click on Media Projects to learn more about what's coming up and what projects we have worked on.
Here are this year's excerpts from the Sundance Producers Round Table, updating the state of the indie film biz and how the new distribution models are affecting production.
Live 2010 Producers Round Table
Panelists:
Christine Vachon, producer
Ted Hope, producer
Thomas Woodrow, producer
Liz Watts, producer
Jonathan Schwartz, producer
Recently, Sundance Film Festival brought a group of independent film producers together for an informal discussion. This is what they talked about.
