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Page 1 of 5 · Research · Development · Production · Distribution · Marketing Media Research Associates, Inc. in San Francisco offers state-of-the-art evaluation and research services by employing the most current research from Media Psychology. We focus on the experience of the individual or group for whom the product was designed. Whether it's a game or a portal, we specialize in evaluating the experience of the user from the standpoint of the viability of the media experience for marketing and investment purposes. Every media product -- whether it's a television program or an interactive website or a movie -- must speak to the experience of the individual that chooses to participate in it. Only if the content of the experience addresses the needs of the user will it draw an audience. All media experiences are psychologically based, having to do with the values, beliefs, opinions and personalities of the individuals who choose to participate. Our methods of in-depth analysis provide the foundation for making decisions that are crucial to production, development, marketing, branding and investment. Our knowledge-based research system enables us to provide a thorough assessment of any project as designed to engage an audience whether it be a general audience of consumers or a more targeted audience of professionals. Our methods are applicable to business-to-consumer or business-to-business issues. In the age of convergence, the method of delivery-- be it film, television, CD, DVD or Web-- becomes less relevant than the content of the experience for the user, yet each medium has its own demands.
Does your Media project work emotionally for your audience? The key to a successful media project is whether you connect meaningfully with the user-- movie goer, game player, web visitor. We will tell you whether or not your concept, software, website, interactive media or dotcom will produce the kind of experience for your target audience that will keep them coming back.
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